Playlist

Steve Aoki sets up the Orangetheory playlist

Orangetheory Fitness has announced the appointment of artist, DJ and producer, Steve Aoki, as its first “Head of Music”.

In December, Orangetheory conducted a survey of over 35,000 members to understand the role music plays in their fitness routine. The survey found that 91% of members felt music was important to their workouts, while 94% said music inspires them to push themselves.

Based on these findings, Orangetheory is collaborating with Aoki as Music Director, where he will oversee the musical mood of Orangetheory’s global network throughout the year. In this role, Aoki will lead music advisory sessions with the Orangetheory team, provide custom music beats for member-exclusive content, and help the brand establish a music advisory board to expand its engagement with members and music. in the future. He will also design a custom track for Orangetheory’s upcoming “More Life” ad campaign, further amplifying the relationship between Orangetheory and Aoki.

As a brand partner, Aoki will work with the Orangetheory Fitness team to overlay the original setlists to serve as soundtracks for a new self-titled workout series, “All Out with Aoki.”

“Health, science and technology are three personal passions for me and as Music Director of Orangetheory Fitness, I am able to bring them all into play,” says Aoki. “There’s a strong parallel between the energy of my shows and the way Orangetheory coaches light up their own classes every day – my new playlists are meant to enhance that already amazing workout.”

The series will feature 10 original workouts, led by the beats of Aoki’s Marked Tracks, which were created to inspire members to go “All Out” to reach their optimal heart rate throughout the workout. . The music is meant to inspire, motivate and engage Orangetheory Fitness members in the same way that Aoki energizes its audience worldwide.

“We know the critical role music plays in the workout experience, which is why we brought on Steve Aoki as CMO,” says Dave Long, co-founder and CEO of Orangetheory Fitness. “Steve’s dedication to health and wellness, coupled with his passion for science and technology, makes him a natural fit. His values ​​align perfectly with the science and technology backed training of ‘Orangetheory.’

The series will premiere at Orangetheory Fitness studios worldwide on March 26.