Black Sherif takes over ‘Rap Life’ playlist on Apple Music

Rising Ghanaian singer and rapper, Mohammed Ismail Shariff, famous for his nickname black sheriffis currently on the cover of the prestigious ‘Rap Life Playlist on Apple Music.

This happened in just two weeks after the release of his globally acclaimed single, “Kwaku the Traveller”, which continues to increase in number on digital streaming platforms and other social entertainment platforms such as TikTok and Triller.

“Rap Life” is a new global playlist focused on contemporary rap artists and culture.

It replaces the old playlist “The A-List: Hip-Hop” according to Ebro Darden Apple Music’s global hip-hop and R&B editorial manager: “We flipped it to deepen the lifestyle. [and to] keep pushing the culture forward.

He leads a team of curators whose editorial mission is as follows: “Rap is not just a genre. There’s a reason it’s sometimes just called Culture: it’s a way of life.

Black Sherif takes over Apple Music’s ‘Rap Life’ playlist

‘Kwaku The Traveler’, produced by Joker Nharnah – fast becoming the new star of Ghana’s burgeoning underground scene, the 20-year-old’s energy burst through the speakers, catching everyone’s attention. who listen to him.

Currently, Black Sheriff’s “Kwaku The Traveller” has garnered over 10 million streams on Boomplay and 3.4 million views on YouTube.

It makes astronomical numbers on Audiomack, Spotify, tidal, Apple Music and other digital streaming platforms.

Born and raised in the Ashanti region of Ghana, his cult now spans the globe as the local and national stages in his hometown grab headlines around the world.

A game-changing year (2021) for the charismatic artist began with the first and second installments of his “Sermon” freestyle series – the latter earning over two million views in less than two weeks, then remixed with the global giant, Burna Boy.

Before that, in 2020, he started to climb after his releases; “Money” and “Destiny” went viral and were highly praised by the Ghanaian music scene.